The web store front has a rich feature set which would help a client to host an online catalog and present that in an intuitive and user friendly manner to online shoppers.
The platform supports a robust web front end and also a capable mobile site. The mobile offering is fully featured and responsive in design. Both the web and mobile site use a singular code base but provide an appropriate experience depending on the rendering platform. This allows easy maintenance of the code base and catalog, promotions and all the other elements of an ecommerce store. Using device agnostic URLs for both web and mobile site simplifies running of campaigns and other marketing initiatives.