Helping You Do eCommerce in Asia

SingPost - Helping You Do eCommerce in Asia

Marketing automation and CRM

10SingPost’s platform provides inbuilt functionality to set up rules for related products, up-sells and cross-sells. Apart from cross-sells, the top sold and top rated products can be used for sorting within a category.
There are many options available for setting up and running campaigns using coupons. Additionally, promotional pricing at the catalog level can be used with the ability to restrict it to stores, categories or products.
Apart from promotions and coupons, the platform also provides powerful integration with marketing automation tools like Exact Target. There is a continuous feed from the platform to Exact Target on transactional data and user profile data. This would allow the marketing team to tailor its campaigns based on user behavior.
The continuous data feed will allow a client to segment customers and start working towards building models to enhance value.